The influencer industry
Posted: Tuesday February 5 2019
By: Guest Bloggers
The influencer marketing is an industry that just keeps growing, with a forecasted worth of $10 billion by 2020, this marketing concept is now wildly popular with many brands. Influencer marketing is a relationship built between a brand and an influencer where the influencer’s job is to promote a product or service that is in keeping with their brand and interests their target audience.
By Danielle Hemmens – Brighter Directions
The Influencer Industry
Paid promotions in influencer marketing are usually created via social media platforms like YouTube and Instagram where an influencer will integrate paid promotion into their own work for their specified niche audience. Platforms like this have given people the chance to build their own brand in a more relatable way than traditional celebrities as they have a much higher interaction level with their audience. People now don’t have time to access traditional medias such as print and TV so the use of social media lets consumers have the freedom and choice on when and where they want to view media content. This could be seen as a negative for brands as there are so many forms of online media channels their target audience could be using. However, by utilising a consumer’s engagement with an influencer they already trust, it can help increase the brands reputation and overall sales. This could be one the reasons why marketing budgets are now shifting from traditional marketing outlets to influencer marketing.