Top Ten Tips for Bloggers

Posted: Saturday July 11 2020

By: Abbie Coleman

Blogging is a great way to build brand awareness and drive traffic to your site but how do you make sure your blog posts are effective? Whether you are creating your own blog or blogging for someone else, our top ten tips for bloggers will help keep you on track.

Top Ten Tips for Bloggers

By Lisa Slater 
Make Your Copy Count

Know your audience

If you don’t know who you’re writing for, how do you know what to write about? The first thing you need to do is understand your audience.

Establish exactly who you are targeting so you can choose subjects they will relate to.

Choose a strong title

It doesn’t matter how good your post is if nobody is reading it.

A strong title will attract more readers but never use an unrelated headline just to get more clicks.

Tell the reader exactly what to expect (like the headline we’ve used for this post) or intrigue the reader, enticing them in.

Keep your title under 70 characters to avoid it being cut short in search results.

Keep the intro concise

If you’ve managed to attract readers with your headline, don’t put them off with a boring introduction.

Keep your intro short; people don’t want to read an essay before they reach the main points. Summarise what your post is about or use a question, interesting statistic or anecdote to set the scene.

Make it scannable

Not everyone will read your post from start to finish. Make it easy for people to scan by using sub-headings. List posts (like this one you’re reading) are ideal for this but you can add sub-headings to any type of post.

Utilise keywords

Keywords make it easier for people to find your post but make sure you use them sensibly.

Avoid stuffing your post with keywords as it won’t make sense, you’ll lose the readers’ interest and the search engines don’t like it. Try including your keyword in your title and then naturally throughout your post.