What is LinkedIn & Why Should You Use It?
Posted: Tuesday January 16 2018
By: Guest Bloggers
Most people start their journey on LinkedIn because someone told them that they should have a profile. The problem is most people don’t know why they are using it and therefore don’t know what they should include on their profile. To boot LinkedIn can seem unfriendly, not very intuitive, even (dare I say it!) boring and as a result don’t tend to get very far.
By Judy Parsons
What is LinkedIn
To help you answer why use LinkedIn, let’s look at what LinkedIn is.
LinkedIn is often grouped together with other social media platforms such as Facebook and Twitter, but for me, its not so much a social media platform but an online networking tool. Basically, it’s one big database of professional & business people. Where else will you find 24million plus people in the UK alone in one place?
Not only that LinkedIn gives the tools to drill down and find exactly who you want to meet . . . for free. Yes free!
As the #1 business platform, its where people are generally in business mode, so they are in the right mindset.
It’s free marketing . . . (did I mention its free :o) Google loves LinkedIn, so if you have a LinkedIn profile it will come up on page 1 of Google search results.
Now we know LinkedIn is an online business networking tool, why should you use it?