Mumpreneur – The term killing your career
Posted: Monday March 2 2020
By: Abbie Coleman
You cannot escape the rows of merchandise and the rush on Instagram to use quotes of #GirlBoss #Mumpreneur. They have been with us for the last few years purporting to support the elevation of women in business as leaders, bosses and entrepreneurs. But is this trend one of the biggest setbacks for women in business? And worst of all is it women themselves who are pushing forward this trend?
When I first launched MMB Magazine I was inundated with requests for quotes and some interviews about setting up a business in this field. The exchanges went anything from we are doing an article all around mumpreneurs through to them sneakily adding the unwanted term mumpreneur under my name without my permission. At what point did I stop being an entrepreneur and become a mumpreneur because I certainly didn’t notice?
“Let us stop infantilising women in business and everywhere!”
My issue…. is why do we give this label due to sex or family status and why only to the female sex in most cases? The reason you started your business has nothing to do with who you are in business, so why do we have to mix the two and why do we do it more for women than men?
“I take special issue with society’s need to differentiate a boss, from a female boss. It makes the assumption that we need to specify girl so as not to detract from the real boss – a middle-aged man in a suit. The need to qualify our role in this way seeks to make the idea of female leadership sound less radical, more palatable for society – but we shouldn’t need to make the idea of a woman in a high-level position easier to digest. And the worst part is that women are the ones pioneering the term. We’re the ones plastering it on t-shirts and Instagram posts.
We’re the ones leaving ourselves open to degrading comments. There is such a massive disparity between how we talk about ourselves and how we expect to be talked about.” Katy Leeson MD Social Chain