MMB talks with founders of Oh Mumma
Posted: Sunday October 11 2020
By: Abbie Coleman
MMB Magazine talks with founders of Oh Mumma
Oh Mumma is the baby shower gift that needs no gift receipt! We caught up with Oh Mumma founders Shannon Barrie and Kyra White to tell us more about how the two mums set up a successful business and made buying a gift for a new mum or mum that bit easier!
Tell us all about Oh Mumma, where the idea came from and how you guys met?
Kyra – We met years ago both working for the same beauty brand, Shannon in San Francisco and me in London. We’d stayed in touch and when Shannon moved to the UK and married, we’d meet up for drinks and put the world to rights. Fast forward a couple of years, we were both on maternity leave, juggling hectic careers, motherhood (Shannon) and impending motherhood when we began talking about putting our heads together to create a brand for mums. Ultimately, a brand for mums by mums. We talked about how overwhelming it is when you a new-born and how you receive so many amazing gifts for your new baby when they arrive but the things you remember is your friend who came bearing wine and dinner or your sister who cleaned your house when you were stuck on the sofa struggling to breastfeed, drowning in washing and nappies. We knew then then we wanted to create an alternative ‘new baby’ gift and make it all about mum.
Shannon – When I had my first son, my tiny bit of time out for myself each day was the moment that I was in the bathroom, cleansing my face, moisturising and whatever else I could find to slap on my face but generally just being alone and thinking about me.
With our combined experience covering everything from sales and marketing to PR and supply chain, our contacts and passion for our idea we cracked on. Armed only with prosecco and tonnes of scraps of paper, mood boards and (naive) enthusiasm we started.
We started with what we knew we didn’t want to create – bye bye to grey blankets and fluffy bunnies and hello to a gift that’s for mum, not just baby. Something original, a gift you’d be excited to give as well as receive and something thoughtful.
Kyra – That’s where the idea of the Oh Mumma box came from. A box jam packed with luxe beauty and lifestyle products chosen and recommended by mums. It was important that the products were approved by mums as we wanted make sure that everything in the box was relevant for where the mum receiving it was on her journey – there’s no room in here for 30 minute smoky eye kits and contouring pallets, that’s for sure.
Shannon – We started reaching out to the brands we knew and loved and hunted down the products that we personally used and could recommend. It’s great to have some well-known and loved brands in the box from the likes of Cowshed, Benefit, Pai and Nails Inc but we also knew that we could support other mums in business by introducing our customers to some new, discovery brands, often founded by mums just like us who were creating products they knew worked.